{"product_id":"johnson-michael-problem-solved-a-primer-in-design-and-communication-9780714844534","title":"Problem solved : a primer in design and communication","description":"\u003cp\u003eProblem-solving remains the central tenet of most\n creative professionals' lives, but very few books have\n been devoted to the process. Until now.\u003c\/p\u003e\u003cp\u003eThis book examines the role of problem-solving\n in design and communication, exploring the ways\n creatives interpret their clients' brief, propose\n new ideas to familiar problems, rework established\n brands and reinvent existing products.\u003c\/p\u003e\u003cp\u003eIt identifies the eighteen generic problems\n common to all areas of communication then refers\n to a huge cross-section of different solutions, with\n over 1,000 images of over 600 separate projects.\u003c\/p\u003e\u003cp\u003eIt takes international examples of design and\n advertising, branding and identity, writing and art\n direction, from throughout the twentieth century\n to today, illustrating success, as well as failure.\u003c\/p\u003e\u003cp\u003eEvery chapter concludes with a case study\n that looks at one individual or agency's particular\n solutions in greater detail.\u003c\/p\u003e\u003cp\u003eIn an environment of increasingly sophisticated\n consumers, sceptical of traditional marketing\n messages, where identifying the right problem to\n solve is almost as important as the solution itself,\n this book provides essential reading for students,\n professionals and interested observers in all areas\n of the design and communication industries.\u003c\/p\u003e\u003cp\u003e`In these days of graphics gurus and superstar admen,\n Michael Johnson provides a welcome reminder that the\n lifeblood of design and advertising remains solving\n someone else's communications problem, and doing\n so elegantly and effectively ... An entertaining and\n thorough primer which should find favour with\n students and established practitioners alike.'\u003c\/p\u003e\u003cp\u003e\n      \u003ci\u003eCreative Review\u003c\/i\u003e\n    \u003c\/p\u003e\u003cp\u003e`For once we have a graphics book that isn't just a parade\n of stunning imagery - impressive though its visual\n content is. A challenging theory underpins each\n wittily-titled chapter, promoting brave and contentious\n ideas. It also pushes the importance of words in\n communication - a rare treat from a serious\n graphics tome.'\u003c\/p\u003e\u003cp\u003e\n      \u003ci\u003eDesign Week\u003c\/i\u003e\n    \u003c\/p\u003e\u003cp\u003e`A magnificent book ... an eclectic selection of\n examples ... a book that would be of interest to\n both the seasoned practitioner and the lay reader.'\u003c\/p\u003e\u003cp\u003e\n      \u003ci\u003eCampaign\u003c\/i\u003e\n    \u003c\/p\u003e\u003cp\u003e`Very very nice idea, and well executed too.'\u003c\/p\u003e\u003cp\u003eSteven Heller, \u003ci\u003eThe New York Times\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e`A real tour de force. It covers an amazing amount of\n projects (and problems) and Johnson tackles them in\n an unpretentious and erudite way.'\u003c\/p\u003e\u003cp\u003e\n      \u003ci\u003eGraphics International (grafik)\u003c\/i\u003e\n    \u003c\/p\u003e","brand":"Phaidon Verlag GmbH","offers":[{"title":"Used - good","offer_id":53292804145494,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780714844534_1.jpg?v=1781227636","url":"https:\/\/www.momoxbooks.com\/products\/johnson-michael-problem-solved-a-primer-in-design-and-communication-9780714844534","provider":"momoxbooks","version":"1.0","type":"link"}