Placeholder text

Go to cart

Disney Culture

By John Wills

Product Image: Disney Culture

Disney Culture

0 - Used - good
Description
Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking.  Welcome to “the Disney Way.”  
Product details
Binding:
Paperback
Number of Pages:
140
Release Date:
2017-03-17
Publication Date:
2017-03-17
Publisher:
Rutgers University Press
Languages:
Original: English
ISBN10:
0813583322
ISBN13:
9780813583327
Minimum Reading Age:
16
Maximum Reading Age:
99
Weight:
131 g
Height:
111 cm
Width:
177 cm
Thickness:
15 cm
Buy on Amazon
Currently sold out