{"product_id":"jimmyn-parc-the-identity-and-emergence-of-k-pop-9781666946130","title":"The Identity and Emergence of K-pop","description":"By analyzing the various factors contributing to K-pop's unprecedented global rise, this book delves into key elements such as cultural hybridity, digital connectivity, and the role of fan engagement, while also interrogating the ways these factors have shaped K-pop's unique position within the global music industry.In addition to exploring K-pop's identity, the book addresses the often overlooked competitive landscape in which it has flourished, including a detailed analysis of K-pop's strategic innovation and its ability to resonate across diverse cultural contexts. This book provides a thorough and compelling account of the multifaceted forces behind its international success. For readers seeking a deeper understanding of the true drivers behind K-pop's global phenomenon, this work offers critical insights into its cultural, economic, and artistic dynamics.","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":53800528118102,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781666946130_1.jpg?v=1781810500","url":"https:\/\/www.momoxbooks.com\/products\/jimmyn-parc-the-identity-and-emergence-of-k-pop-9781666946130","provider":"momoxbooks","version":"1.0","type":"link"}