{"product_id":"jerry-kirkpatrick-in-defense-of-advertising-9781737138747","title":"In Defense of Advertising","description":"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.","brand":"Kirkpatrick Books","offers":[{"title":"Default Title","offer_id":53761228636502,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781737138747_1.jpg?v=1781799589","url":"https:\/\/www.momoxbooks.com\/products\/jerry-kirkpatrick-in-defense-of-advertising-9781737138747","provider":"momoxbooks","version":"1.0","type":"link"}