{"product_id":"jensen-joanna-making-business-child-s-play-9781398624573","title":"Making Business Child's Play","description":"A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category. From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG). Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby \u0026amp; child personal care brand. If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":53755849048406,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/jensen-joanna-making-business-child-s-play-9781398624573","provider":"momoxbooks","version":"1.0","type":"link"}