{"product_id":"jeffrey-johnson-k-american-advertising-in-poland-9780786437979","title":"American Advertising in Poland","description":"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.","brand":"McFarland","offers":[{"title":"Used - good","offer_id":53238643032406,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780786437979_1.jpg?v=1781619747","url":"https:\/\/www.momoxbooks.com\/products\/jeffrey-johnson-k-american-advertising-in-poland-9780786437979","provider":"momoxbooks","version":"1.0","type":"link"}