{"product_id":"jeanne-liedtka-designing-for-growth-field-book-9780231164672","title":"Designing for Growth Field Book","description":"In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.","brand":"Columbia Univers. Press","offers":[{"title":"Default Title","offer_id":53668801053014,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780231164672_1_0d8360a2-86b3-41d6-8a66-83fcd5789dbc.jpg?v=1778818479","url":"https:\/\/www.momoxbooks.com\/products\/jeanne-liedtka-designing-for-growth-field-book-9780231164672","provider":"momoxbooks","version":"1.0","type":"link"}