{"product_id":"jeanne-liedtka-designing-for-growth-9780231158381","title":"Designing for Growth","description":"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: \"design thinking,\" or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.","brand":"Columbia University Press","offers":[{"title":"Used - very good","offer_id":53407397183830,"sku":"9780231158381-V","price":6.99,"currency_code":"EUR","in_stock":true},{"title":"Used - like new","offer_id":53486140326230,"sku":"9780231158381-N","price":7.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780231158381_1_7973420f-53a6-4fab-9e15-09f21a9dd4be.jpg?v=1778022392","url":"https:\/\/www.momoxbooks.com\/products\/jeanne-liedtka-designing-for-growth-9780231158381","provider":"momoxbooks","version":"1.0","type":"link"}