{"product_id":"james-m-utterback-mastering-the-dynamics-of-innovation-9780875847405","title":"Mastering the Dynamics of Innovation","description":"The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort. Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. \"The most valuable book I've read in years. . . . The analysis is brilliant.\"--Tom Peters. Available August 1996.","brand":"Harvard Business Review Press","offers":[{"title":"Used - good","offer_id":53186058191190,"sku":"9780875847405-G","price":1.5,"currency_code":"EUR","in_stock":true},{"title":"Used - very good","offer_id":53366692610390,"sku":"9780875847405-V","price":1.69,"currency_code":"EUR","in_stock":true},{"title":"Used - acceptable","offer_id":53366692741462,"sku":"9780875847405-B","price":1.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780875847405_1.jpg?v=1777908821","url":"https:\/\/www.momoxbooks.com\/products\/james-m-utterback-mastering-the-dynamics-of-innovation-9780875847405","provider":"momoxbooks","version":"1.0","type":"link"}