{"product_id":"jair-ricardo-silva-the-importance-of-communication-in-building-the-vivo-brand-9786209148668","title":"The importance of communication in building the Vivo brand","description":"The brand market is growing rapidly, making brands one of the main assets of a company. In line with this market reality, the overall objective of this study is to show the importance of communication in building a brand in the consumer's mind. To do this, we must understand the concept of a brand, analyze its identity-its symbols, colors, and shapes-and recognize the importance of communication in brand building. In this study, Vivo commercials were analyzed to identify how their values are presented. To do this, a bibliographic review and analysis of three recently aired Vivo television commercials were conducted. The expected result is that this research will show the importance of building a brand, with a focus on embedding it in the minds of consumers.","brand":"Our Knowledge Publishing","offers":[{"title":"Default Title","offer_id":53766125420886,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9786209148668_1_740602ec-8883-46c9-b427-77f1322c0aab.jpg?v=1783355719","url":"https:\/\/www.momoxbooks.com\/products\/jair-ricardo-silva-the-importance-of-communication-in-building-the-vivo-brand-9786209148668","provider":"momoxbooks","version":"1.0","type":"link"}