{"product_id":"jack-taylor-wilson-how-to-create-new-ideas-a-comprehensive-course-in-the-art-and-science-of-creative-thinking-9781258307387","title":"How to Create New Ideas: A Comprehensive Course in the Art and Science of Creative Thinking","description":"Whats this book all about Look around you. What do you see Metal, wood, plastics, paper, paint Look around again, from a different vantage point. What do you see this time Machines, buildings, tools, books, pictures Once more. look again, from still another point. Now what do you see Ideas Ideas that transformed old, familiar things into new things, new things of utility, safety, beauty ideas that produced greater efficiency, pleasure, security, comfort, spirituality, leisure, health. The day that you have fixed the regular habit of looking at things in this third fashion will be the day that you have really begun to be a highly creative person. In truth, this Third Look is very nearly a definition of Creative Thinking. If you would like a more formal definition, here is the one that I prefer Creative Thinking is the development of new ideas which will satisfy some expressed or implied need of mankind. Thats what this is all about. Who Me Well, that leaves me out. Why, I could never write a Crime and Punishment, or develop a polio vaccine, or compose a Fifth Symphony, or invent a rocket motor, or conceive a Theory of Relativity, or design a UN Building, or win a Nobel Prize, or anything like that Is this what you have just said, or are saying, to yourself If so, all right so be it. Perhaps you are not another Tolstoy, or Salk, or Beethoven, or Einstein, or who-have-you. And quite possibly you may never create a planet-rocking innovation, no matter how much you might wish to do so. How will you ever find out whether you can or cannot, by the way But hold on a moment You may be jumping to a misconception, and missing the point about CT altogether. There is nothing whatever in the definition of CT which either explicitly or implicitly connotes that a globe-rattling idea is one whit more creative than one having a relatively tiny sphere of impact. Size has nothing to do with it, really. An idea for a new pin is just as creative as an idea for a cyclotron Further, as th","brand":"Literary Licensing, LLC","offers":[{"title":"Default Title","offer_id":53746015732054,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781258307387_1.jpg?v=1781788740","url":"https:\/\/www.momoxbooks.com\/products\/jack-taylor-wilson-how-to-create-new-ideas-a-comprehensive-course-in-the-art-and-science-of-creative-thinking-9781258307387","provider":"momoxbooks","version":"1.0","type":"link"}