{"product_id":"j-klaar-margus-how-to-have-your-cake-and-eat-it-too-an-introduction-to-service-design-9789063693817","title":"How to Have Your Cake and Eat it too : An Introduction to Service Design","description":"The process of designing services isvery specific to each individual business.However, discovering what peopleactually want and value, is a universalprocess. This process of discovery isthe subject of this book. 'How to HaveYour Cake and Eat It Too' is written in thespirit of the 80-minute MBA. The perfectbook for all business readers who arelooking for an accessible introductionto the topic: short and concrete withtangible benefits clearly defined.","brand":"BIS PUBL","offers":[{"title":"Default Title","offer_id":53920322584918,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9789063693817_1.jpg?v=1781886657","url":"https:\/\/www.momoxbooks.com\/products\/j-klaar-margus-how-to-have-your-cake-and-eat-it-too-an-introduction-to-service-design-9789063693817","provider":"momoxbooks","version":"1.0","type":"link"}