{"product_id":"institute-marketing-science-developing-a-market-orientation-9780761916932","title":"Developing a Market Orientation","description":"The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.\n\u003cbr\u003e\nThis book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)","brand":"Sage Publications, Inc","offers":[{"title":"Used - good","offer_id":53210706903382,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780761916932_1_6423a9f4-6e60-46c4-9ce9-31cfa1260316.jpg?v=1778520097","url":"https:\/\/www.momoxbooks.com\/products\/institute-marketing-science-developing-a-market-orientation-9780761916932","provider":"momoxbooks","version":"1.0","type":"link"}