{"product_id":"hughes-mark-buzzmarketing-9781591842132","title":"Buzzmarketing","description":"\"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people.\" -Ben Cohen, co-founder of Ben \u0026amp; Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.","brand":"Penguin Publishing Group","offers":[{"title":"Used - good","offer_id":53249112539478,"sku":"9781591842132-G","price":6.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781591842132_1_565399f5-098c-4bc4-82b2-bd597898bb70.jpg?v=1777941332","url":"https:\/\/www.momoxbooks.com\/products\/hughes-mark-buzzmarketing-9781591842132","provider":"momoxbooks","version":"1.0","type":"link"}