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Momentum The force that advertising needs today

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Momentum The force that advertising needs today

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Description
What is the secret behind winning over today's enlightened, fastidious and fully networked consumers? Holger Jung and Jean-Remy von Matt offer solutions in their book "Momentum – The force that advertising needs today". Their theory is that advertising needs a special power, a targeted force or momentum. The book is available in German or English versions.
Product details
Number of Pages:
351
Publication Date:
2012
ISBN10:
3000408215
Weight:
1001 g
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