{"product_id":"holden-reed-burton-m-pricing-w-confidence-9780470197578","title":"Burton, M: PRICING W\/CONFIDENCE","description":"Pricing with Confidence\n\u003cbr\u003e\nPricing is hard. If you get it wrong, you lose profits, revenue, or both. This book is your road map for getting pricing right. Here is a sampling of the rules you need to follow if you want to stop leaving money on the table:\n\u003cbr\u003e\nRule One: Replace the Discounting Habit with a Little Arrogance\n\u003cbr\u003e\nWho says you have to discount? See how one company kicked the end-of-quarter discount habit and increased revenue seventeen percent and profits thirty-seven percent, grabbing $300 million off the poker table.\n\u003cbr\u003e\nRule Two: Understand Your Value to Your Customer\n\u003cbr\u003e\nYour customers are eager to tell you. Are you ready to listen? By focusing on value delivered, Phillips garnered twenty-five percent of the price-competitive lamp market. See how Phillips did it.\n\u003cbr\u003e\nRule Three: Apply One of Three Simple Pricing Strategies\n\u003cbr\u003e\nOne of these three simple strategies will work for you. See how Dell stumbled with the wrong pricing strategy and how it recovered.\n\u003cbr\u003e\nRule Five: Price to Increase Profits\n\u003cbr\u003e\nRevenue is good, but profits are better. Southwest Airlines and JetBlue have figured this out and avoided \"dumb-bell pricing.\" Here's how you can, too.\n\u003cbr\u003e\nRule Eight: Build Your Selling Backbone\n\u003cbr\u003e\nUse the first seven rules to add confidence as you sell to tough customers. Find out how a supplier of commodity electronics grabbed an extra $12.5 million off the table in a tough customer negotiation.","brand":"Wiley John + Sons","offers":[{"title":"Used - good","offer_id":53572166451542,"sku":"9780470197578-G","price":3.89,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.momoxbooks.com\/products\/holden-reed-burton-m-pricing-w-confidence-9780470197578","provider":"momoxbooks","version":"1.0","type":"link"}