{"product_id":"hisrich-robert-entrepreneurship-9781259255427","title":"Entrepreneurship","description":"Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":53669562122582,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781259255427_1_51276032-52d8-4ed5-a5fa-7fcd550918a9.jpg?v=1778822217","url":"https:\/\/www.momoxbooks.com\/products\/hisrich-robert-entrepreneurship-9781259255427","provider":"momoxbooks","version":"1.0","type":"link"}