{"product_id":"hine-thomas-the-total-package-9780316365468","title":"The Total Package","description":"In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money. Tracing the art and science of package design from its emergence late last century to today's most instantly recognizable brand images -- the Campbell's soup can, the Coca-Cola bottle, the Marlboro box, and many others -- Hine has written an essential book for students of popular culture, designers, marketers ... and anyone who goes shopping.","brand":"Back Bay Books","offers":[{"title":"Default Title","offer_id":53914226131286,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/hine-thomas-the-total-package-9780316365468","provider":"momoxbooks","version":"1.0","type":"link"}