{"product_id":"helle-jensen-strandgaard-sesame-street-9780197554166","title":"Sesame Street","description":"Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":53738277536086,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/helle-jensen-strandgaard-sesame-street-9780197554166","provider":"momoxbooks","version":"1.0","type":"link"}