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Sesame Street

By Jensen, Helle Strandgaard

Sesame Street

0 - Default Title
Description
Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.
Product details
Binding:
Paperback
Number of Pages:
288
Release Date:
2023-04-28
Publication Date:
2023-04-28
Publisher:
Oxford University Press
Languages:
Original: English
ISBN10:
0197554164
ISBN13:
9780197554166
GPSR Manufacturer Reference:
[email protected]
Weight:
430 g
Height:
156 cm
Width:
232 cm
Thickness:
18 cm
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