{"product_id":"helen-kara-writing-creatively-for-work-or-study-9781526178459","title":"Writing creatively for work or study","description":"Workplace writing doesn't have to be dull. In fact, there's evidence that more creative approaches can capture a reader's interest and increase the accessibility, comprehension and memorability of the most everyday documents. \n\u003cp\u003e\u003c\/p\u003eWriting creatively for work or study shows you how to apply formats and techniques from creative writing to professional communication. Whether you're creating a business plan, a sales report or terms and conditions, simple principles such as establishing tension, using sensory language and employing well-chosen metaphors can engage a reader's emotions, turning a drab piece of prose into something memorable. At the more inventive end of the scale, documents in the form of novels, comic books or even film scripts can have a dramatic impact and ensure your work makes a lasting impression. \n\u003cp\u003e\u003c\/p\u003eFeaturing a wealth of real-life examples, plus exercises to help you develop your skills, Writing creatively for work or study proves that writing for work can also be fun.","brand":"Manchester University Press","offers":[{"title":"Default Title","offer_id":53698633662806,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781526178459_1.jpg?v=1778863756","url":"https:\/\/www.momoxbooks.com\/products\/helen-kara-writing-creatively-for-work-or-study-9781526178459","provider":"momoxbooks","version":"1.0","type":"link"}