{"product_id":"heimann-jim-all-american-ads-of-the-30-s-9783822816202","title":"All-American ads of the 30's","description":"\u003cp\u003eA l'aube des années 1930, le monde généralement\nprosaïque de la réclame fut secoué par l'émergence de nouvelles publicités stylisées,\nsymboliques, voire abstraites, où l'esthétique prenait le pas sur le texte. Hélas, dans un\npays en proie à la dépression, ce vent nouveau fut éclipsé par des techniques de vente\nagressives. La subtilité et l'ironie ne faisaient plus vendre dans une nation qui n'arrivait\nplus à joindre les deux bouts. Les annonceurs préféraient décrire un avenir radieux dans des\nfoyers prospères, occultant les difficultés du moment. Gaies et colorées, ces publicités\nsoutinrent le moral de l'Amérique en crise, promettant bonheur et réussite.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eUnder his fingers... the reason you'll like\nPaul Jones!\u003c\/p\u003e\u003cp\u003eHard times, hard sells\u003c\/p\u003e\u003cp\u003e\"The ads do more than advertise products-they\nprovide a record of American everyday life of a bygone era in a way that nothing else can.\"\n\u003ci\u003eAssociated Press,\u003c\/i\u003e US\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\n      \u003cb\u003eZoom back in time to the 1930s!\u003c\/b\u003e\n      \u003cbr\u003e\n    \u003c\/p\u003e\u003cp\u003eSee\noriginal print ads for cars, travel, technology, food, liquor, cigarettes, movies,\nappliances, furniture, defense, transportation, you name it - all digitally mastered to look\nas bright and colorful as they did on the day they first hit the newsstands.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\n      \u003cb\u003e\"This was advertising as an art in its own right, not the plagiarising magpie industry of\ntoday. And its ceaseless sunny optimism in the face of adversity is something from which we\njaded cynics could learn.\"\u003c\/b\u003e\n      \u003cbr\u003e\n    \u003c\/p\u003e\u003cp\u003e\n      \u003ci\u003eWorld of Interiors,\u003c\/i\u003e London\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAt\nthe dawn of the 1930s, the general trend of literal, uninspired print ads was shaken up by\nnew, stylized, symbolic, and even abstract advertisements that relied more on aesthetics than\ncopy. These techniques were overshadowed, however, by the need of a country in the grips of\nthe depression for hard-sell, shirt-sleeve advertising; subtlety and irony could hardly sell\nproducts to a nation struggling to feed itself. Instead, advertisers strove to paint an\noptimistic picture of affluent American family life, revealing nothing of the hard times.\nCheerful and colorful, these ads played an important role as morale boosters, promising\nhappiness and success to a country in crisis.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\n      \u003cb\u003ePublished in the same series\u003c\/b\u003e\n    \u003c\/p\u003e\u003cp\u003eAll-American Ads of the 40S\u003c\/p\u003e\u003cp\u003eAll-American Ads of the 50S\u003c\/p\u003e\u003cp\u003eAll-American Ads\nof the 60S\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\n      \u003cb\u003eForthcoming titles\u003c\/b\u003e\n    \u003c\/p\u003e\u003cp\u003eAll-American Ads of the 20S\u003c\/p\u003e\u003cp\u003eAll-\nAmerican Ads of the 70S\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eZu Beginn\nder dreißiger Jahre\nwirbelte ein frischer Wind durch die Werbewelt. War die Werbung in den Printmedien bislang\nnüchtern und wenig originell gewesen, so verwendete sie nun auch Stilmittel der\nzeitgenössischen Kunst und die Gestaltung wurde wichtiger als der Text. Doch die\nWirtschaftskrise ließ auch die Werbung nicht unberührt: Mit Subtilität und Ironie waren in\neiner Zeit, in der die Menschen um die nackte Existenz kämpften, keine Produkte zu verkaufen.\nSo gab sich die Werbung fröhlich und farbenfroh. Mit ihren Bildern einer heilen Welt bot sie\nder Nation in der Krise moralischen Rückhalt.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEn los albores de los años treinta,\nla tendencia general de una publicidad impresa con mucho texto y poca imaginación se vio\ninvertida por la aparición de nuevos anuncios estilizados, simbólicos y abstractos que\napostaban más por la imagen que por el texto. No obstante, estas técnicas quedaron eclipsadas\npor la necesidad de un país al borde de la depresión de recurrir a una publicidad agresiva.\nLa sutileza y la ironía no vendían productos a una nación que luchaba por alimentarse. Con\ntodo, los publicitas procuraron pintar un futuro alentador de vidas desahogadas, ocultando la\nrealidad de aquellos tiempos difíciles. Coloridos y optimistas, los anuncios insuflaron\nesperanza a la población, prometiendo felicidad y éxito a un país en crisis.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e1930\n(...)\u003c\/p\u003e","brand":"Taschen","offers":[{"title":"Used - like new","offer_id":54026268082518,"sku":"9783822816202-N","price":25.49,"currency_code":"EUR","in_stock":false},{"title":"Used - very good","offer_id":53794028093782,"sku":"9783822816202-V","price":25.47,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.momoxbooks.com\/products\/heimann-jim-all-american-ads-of-the-30-s-9783822816202","provider":"momoxbooks","version":"1.0","type":"link"}