{"product_id":"hedley-smyth-market-management-and-project-business-development-9780415705080","title":"Market Management and Project Business Development","description":"This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":53699493364054,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780415705080_1.jpg?v=1778864394","url":"https:\/\/www.momoxbooks.com\/products\/hedley-smyth-market-management-and-project-business-development-9780415705080","provider":"momoxbooks","version":"1.0","type":"link"}