{"product_id":"hans-hansen-r-marketing-modelle-9783110044591","title":"Marketing-Modelle","description":"Frontmatter -- Vorwort -- Inhalt -- 1. Bedeutung computergestützter Modelle im Marketing -- 2. Anwendung computergestützter Modelle im Marketing -- 3. Entwicklung computergestützter Marketing-Modelle -- 4. Gestaltung eines umfassenden Marketing-Modells - Fallstudie eines Reifenherstellers -- Anhang -- Literaturverzeichnis -- Sachregister -- Backmatter","brand":"De Gruyter","offers":[{"title":"Used - very good","offer_id":53372556476758,"sku":"9783110044591-V","price":1.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783110044591_1_90663775-6d9e-4924-91a8-1626401ec498.jpg?v=1777871702","url":"https:\/\/www.momoxbooks.com\/products\/hans-hansen-r-marketing-modelle-9783110044591","provider":"momoxbooks","version":"1.0","type":"link"}