Innovative B2B Marketing: New Models, Processes and Theory

Name: Innovative B2B Marketing: New Models, Processes and Theory
Brand: Kogan Page
SKU: 9780749480806-V
Price: 2.79 EUR
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Rating: 5 (1 reviews)

By Simon Hall

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Description

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

312

Release Date:

2017-08-03

Publication Date:

2017-08-03

Publisher:

Kogan Page

Languages:

Published: English, Original: English

ISBN10:

0749480807

GPSR Manufacturer Reference:

[email protected]

Weight:

435 g

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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