{"product_id":"guy-kawasaki-enchantment-9780241953655","title":"Enchantment","description":"'Read this book to create a company as enchanting as Apple' Steve Wozniak 'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson How to Win Friends and Influence People for the digital age ---------------------------------------------------------- Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people. In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions. ---------------------------------------------------------- 'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus","brand":"Puffin Classics","offers":[{"title":"Used - good","offer_id":53258901782870,"sku":"9780241953655-G","price":1.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780241953655_1_b789f2c3-c1cf-4a2a-b2d9-d1f1847583d0.jpg?v=1781217278","url":"https:\/\/www.momoxbooks.com\/products\/guy-kawasaki-enchantment-9780241953655","provider":"momoxbooks","version":"1.0","type":"link"}