{"product_id":"gupta-suman-political-catchphrases-and-contemporary-history-9780192863690","title":"Political Catchphrases and Contemporary History","description":"Political Catchphrases and Contemporary History presents an historical account of the period 2001-2020 by focusing on the shifting connotations of certain political catchphrases and words. These allow for a linked-up narrative covering areas such as politics and policy, business and investing, austerity and inequality, identity, climate change, crowd protests, flexible working, and online education. Key junctures are 9\/11, the 2002 dot-com crash and the 2007-2008 financial crisis, the Occupy movements of 2011-2012, China's economic policy from 2014 onwards, and the COVID-19 outbreak in 2020. Half the book is devoted to the unusually pervasive usage of the catchphrase 'new normal'. Chapters are also given to 'we are the 99%' and the catchwords 'austerity' and 'resilience'. Case studies of these catchphrases and words occupy much of the book. The final chapter makes conceptual inferences and proposes both a theory of political catchphrases and a distinctive approach to contemporary history. The source materials are predominantly from the UK and USA, but refer, naturally, to issues of global moment.","brand":"Oxford University Press(UK)","offers":[{"title":"Default Title","offer_id":53770501325142,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780192863690_1.jpg?v=1781805642","url":"https:\/\/www.momoxbooks.com\/products\/gupta-suman-political-catchphrases-and-contemporary-history-9780192863690","provider":"momoxbooks","version":"1.0","type":"link"}