{"product_id":"grainge-paul-brand-hollywood-9780415354042","title":"Brand Hollywood","description":"Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":53699543007574,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780415354042_1.jpg?v=1778864428","url":"https:\/\/www.momoxbooks.com\/products\/grainge-paul-brand-hollywood-9780415354042","provider":"momoxbooks","version":"1.0","type":"link"}