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Marketing Strategy and Competitive Positioning

By Graham Hooley

Marketing Strategy and Competitive Positioning

Only 1 item left in stock
Description
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation GÇô the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.
Product details
Binding:
Paperback
Edition:
6
Number of Pages:
584
Release Date:
2017-02-02
Publication Date:
2017-02-02
Publisher:
Pearson Education
Languages:
Original: English
ISBN10:
1292017317
ISBN13:
9781292017310
Weight:
1384 g
Height:
195 cm
Width:
264 cm
Thickness:
35 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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