{"product_id":"govindarajan-vijay-fusion-strategy-9781647826253","title":"Fusion Strategy","description":"\"Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward\"--","brand":"Harvard Business Review Press","offers":[{"title":"Used - like new","offer_id":53379321266518,"sku":"9781647826253-N","price":9.49,"currency_code":"EUR","in_stock":false},{"title":"Used - good","offer_id":53977956548950,"sku":"9781647826253-G","price":8.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781647826253_1.jpg?v=1778089331","url":"https:\/\/www.momoxbooks.com\/products\/govindarajan-vijay-fusion-strategy-9781647826253","provider":"momoxbooks","version":"1.0","type":"link"}