{"product_id":"gilmore-glen-social-media-law-for-business-9780071799607","title":"Social Media Law for Business","description":"How to Avoid Legal Pitfalls on Social Media\n\u003cbr\u003e\nSocial media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:\n\u003cbr\u003e\n Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising\n\u003cbr\u003e\n\"Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers.\" -- MARK SCHAEFER, bestselling author of Return on Influence\n\u003cbr\u003e\n\"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right.\" -- PETER METHOT, managing director of executive education at Rutgers Business School\n\u003cbr\u003e\n\"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success.\" -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":53808081207638,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780071799607_1.jpg?v=1781815026","url":"https:\/\/www.momoxbooks.com\/products\/gilmore-glen-social-media-law-for-business-9780071799607","provider":"momoxbooks","version":"1.0","type":"link"}