{"product_id":"gill-ringland-scenarios-in-marketing-9780470032725","title":"Scenarios in Marketing","description":"To create Scenarios in Marketing, Gill Ringland and Laurie Young have called on the expertise of highly-respected contributors, and the lessons of leading-edge case studies: The contributors - Lloyd Burdett, Associate Director, The Henley Centre Ltd. - Andrew Curry, Director, The Henley Centre Ltd. - Paul Fifield, Director, The Paul Fifield Organisation Ltd. - David Haigh, Chief Executive, Brand Finance Plc. - Crawford Hollingworth, Founder and CEO, HeadlightVision Ltd. - Don E. Schultz, President, Agora Inc. - Merlin Stone, Director, WCL - Tim Westall, Founding Partner, April Strategy Ltd. - Neil Woodcock, Director, WCL The case studies - Exploring assumptions at D2D - Developing new business streams at Electrolux - Scenarios in arts marketing - Marketing strategy at Pfizer - Using real environments to model the future - Hathaway shirts - Strategies for mobile commerce - Telephone directories - IT 'Hardware' - Global personal product range extension - European frozen food innovation - Tesco - Nestlé Rowntree - Courvoisier","brand":"Wiley","offers":[{"title":"Used - very good","offer_id":53572164190550,"sku":"9780470032725-V","price":1.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780470032725_1.jpg?v=1781710092","url":"https:\/\/www.momoxbooks.com\/products\/gill-ringland-scenarios-in-marketing-9780470032725","provider":"momoxbooks","version":"1.0","type":"link"}