{"product_id":"gerald-michaelson-sun-tzu-strategies-for-selling-9780071427302","title":"Sun Tzu Strategies for Selling","description":"Winning sales tactics from the greatest strategist of all time\n\u003cbr\u003e\nThrough his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.\n\u003cbr\u003e\nPacked with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life \"how-tos,\" such as:\n\u003cbr\u003e\nGet your strategy straight\n\u003cbr\u003e\nWin without fighting\n\u003cbr\u003e\nHave a unique selling proposition\n\u003cbr\u003e\nKnow your competitor\n\u003cbr\u003e\nAim for big wins\n\u003cbr\u003e\nLearn from lost sales","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":53908283949398,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/gerald-michaelson-sun-tzu-strategies-for-selling-9780071427302","provider":"momoxbooks","version":"1.0","type":"link"}