{"product_id":"gassmann-oliver-leading-pharmaceutical-innovation-9783540776352","title":"Leading Pharmaceutical Innovation","description":"Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R\u0026amp;D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R\u0026amp;D. Our findings are illustrated by cases from Europe, the US, and Asia.","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":53650039144790,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783540776352_1_11b988e3-2a16-489e-9aa2-daca523db0e6.jpg?v=1778750219","url":"https:\/\/www.momoxbooks.com\/products\/gassmann-oliver-leading-pharmaceutical-innovation-9783540776352","provider":"momoxbooks","version":"1.0","type":"link"}