{"product_id":"galle-soas-sophie-maekake-by-anything-le-tablier-japonais-a-la-conquete-du-monde-maekake-by-anything-the-japanese-apron-taking-over-the-world-9782494997011","title":"Maekake by Anything : le tablier japonais à la conquête du monde. Maekake by Anything : the Japanese apron taking over the world","description":"\u003cp\u003eQu'est-ce qu'un \u003ci\u003emaekake ? \u003c\/i\u003eUn tablier traditionnel, naguère utilisé par les artisans, les marchands de riz, les producteurs de saké, les commerçants japonais... Sophie Gallé-Soas nous emmène au Japon pour découvrir ses origines et suivre les aventures de Kazuhiro Nishimura, le fondateur de la marque Anything. C'est l'histoire d'un pari réussi, mais aussi du sauvetage, \u003ci\u003ein extremis, \u003c\/i\u003ed'un savoir-faire sur le point de disparaître. Les \u003ci\u003emaekake\u003c\/i\u003e Anything ont déjà conquis un large public en France et dans le monde. Ce tablier très résistant, au design élégant, protège et permet aux établissements qui l'utilisent de promouvoir leur image de marque. Cette histoire est aussi la preuve que l'artisanat, pour peu que l'on soit tenace, créatif, novateur et respectueux du passé, a de beaux jours devant lui !\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\n      \u003ci\u003eHave you ever seen a\u003c\/i\u003e maekake ? \u003ci\u003eIt's a traditional apron, once commonly worn by artisans, shopkeepers, rice merchants, sake producers... Sophie Gallé-Soas takes us on a trip to Japan to discover its origins and learn about the adventures of its modern-day manufacturer, Kazuhiro Nishimura. This\u003c\/i\u003e is \u003ci\u003ethe story of a gamble that paid off, and of the rescuing of a savoir-faire that was on the verge of disappearing. The Anything-brand \u003c\/i\u003emaekake \u003ci\u003ehave attracted a large following among people who use them at work and at home, in France and across the world. This highly resistant and elegantly designed apron protects the wearer, and it also allows companies to promote their brand image through them. This book ultimately shows that, with a healthy dose of tenacity, creativity, innovation, and respect for the past, craftsmanship still has a bright future ahead of it!\u003c\/i\u003e\u003c\/p\u003e","brand":"AKINOME","offers":[{"title":"Default Title","offer_id":53700319805782,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9782494997011_1_6520cf1d-a9b5-4552-b1f4-1ba763ed6276.jpg?v=1781756665","url":"https:\/\/www.momoxbooks.com\/products\/galle-soas-sophie-maekake-by-anything-le-tablier-japonais-a-la-conquete-du-monde-maekake-by-anything-the-japanese-apron-taking-over-the-world-9782494997011","provider":"momoxbooks","version":"1.0","type":"link"}