{"product_id":"gabriele-sobiech-forever-young-9783658474140","title":"\"Forever Young?\"","description":"The demographic change presents new, primarily financial challenges for the state, politics, and the economy (level of power and domination relations). Aging (doing age) should be understood as a social construct that primarily offers self-empowerment opportunities for those who can follow the trend of age activation through sports\/fitness due to higher educational qualifications and greater financial resources, and who maintain a healthy lifestyle.\n\u003cbr\u003e\nThe goal of this project was to analyze fitness studio advertising from an intersectional and inequality-reflective perspective based on the structural categories of body\/aging, gender, and class. It aimed to interview trainers with a focus on older active individuals (representation level) and to take a differentiated look at the self-techniques of older women active in fitness studios gathered through a qualitative interview study (subject level). On one hand, working on the body can strengthen one's own social positioning; on the other hand, devaluing others who do not follow the trend can give rise to a new form of 'lookism.'","brand":"Springer","offers":[{"title":"Default Title","offer_id":53732119150934,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/gabriele-sobiech-forever-young-9783658474140","provider":"momoxbooks","version":"1.0","type":"link"}