{"product_id":"g-netemeyer-richard-scaling-procedures-9780761920274","title":"Scaling Procedures","description":"`This is an excellent book which introduces the underlying concepts and practical issues related to psychosocial measurement and scale development' - Statistics in Medicine Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G Netemeyer, William O Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression. Designed for graduate students in measurement\/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, this book also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.","brand":"Sage Publications, Inc.","offers":[{"title":"Used - good","offer_id":53317717885270,"sku":"9780761920274-G","price":3.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780761920274_1_0e574fdc-6897-4101-94bc-3890bf6779f6.jpg?v=1778520044","url":"https:\/\/www.momoxbooks.com\/products\/g-netemeyer-richard-scaling-procedures-9780761920274","provider":"momoxbooks","version":"1.0","type":"link"}