{"product_id":"fridrik-larsen-sustainable-energy-branding-9781032397122","title":"Sustainable Energy Branding","description":"Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation-the greatest environmental and economic challenges of our times-are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them.\n\u003cbr\u003e\nBy introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world's foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives.\n\u003cbr\u003e\nThese compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":53585734074710,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781032397122_1.jpg?v=1778471372","url":"https:\/\/www.momoxbooks.com\/products\/fridrik-larsen-sustainable-energy-branding-9781032397122","provider":"momoxbooks","version":"1.0","type":"link"}