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Strategic Management: Concepts

By Rothaermel, Frank T.

Product Image: Strategic Management: Concepts

Strategic Management: Concepts

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Description
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Product details
Binding:
Paperback
Number of Pages:
416
Release Date:
2012-02-16
Publication Date:
2012-02-16
Publisher:
McGraw-Hill Education - Europe
Languages:
Original: English
ISBN10:
0071317929
ISBN13:
9780071317924
Weight:
810 g
Height:
203 cm
Width:
252 cm
Thickness:
14 cm
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