{"product_id":"frank-horvat-please-don-t-smile-9783775740289","title":"Please don't smile","description":"\u003cp\u003e« What to me seems essential, is to say that this book is more about women - or rather about a certain feminine ideal of an almost pathologically heterosexual photographer - than about fashion. »\u003cbr\u003e\nFrank Horvat\u003c\/p\u003e\u003cp\u003eShining in numerous genres, Horvat (*1928 in Abbazia, today's Opatija, Croatia) likes to transgress boundaries, disregarding the \u003ci\u003ecomme il faut\u003c\/i\u003e in his fashion photographs. As early as the fifties, he went out onto the street, brazenly positioning a model in the middle of a vegetable market (1959) for \u003ci\u003eJours de France\u003c\/i\u003e, later experimenting with boldly cropped motifs or amusing film quotes. Mostly dispensing with artificial light, Horvat shoots many of his fantastic pictures with a 35 mm Leica from the hip, so to speak. He works for \u003ci\u003eElle, Vogue, Harper's Bazaar\u003c\/i\u003e, and other major magazines, with famous models and celebrities, and is the first photographer ever to use Photoshop for his work. A clear respect for the portrayed women and palpable endearment distinguish Horvat's sensual, elegant pictures from those by all other photographers in the fashion scene.\u003c\/p\u003e","brand":"Hatje Cantz Verlag GmbH","offers":[{"title":"Used - good","offer_id":53193377677654,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783775740289_1_1e835bb5-d990-431b-ab4d-7f984f9d7346.jpg?v=1778576409","url":"https:\/\/www.momoxbooks.com\/products\/frank-horvat-please-don-t-smile-9783775740289","provider":"momoxbooks","version":"1.0","type":"link"}