{"product_id":"fodor-guides-s-travel-fodor-s-northern-california-with-napa-sonoma-yosemite-san-francisco-lake-tahoe-the-best-road-trips-9781640971882","title":"Fodor's Northern California: With Napa \u0026 Sonoma, Yosemite, San Francisco, Lake Tahoe \u0026 the Best Road Trips","description":"COMPETITIVE ADVANTAGE: . In 2018, Fodor's Northern California was the most popular Northern California guidebook sold; it led the market with a 35% market share. (Source: DecisionKey 2018) . Fodor's Northern has more maps-including a pull-out map-than other guidebooks to the region, and detailed road trip itineraries not found in competitor guides. . Brand-new, curated and definitive lists on the best of the best throughout California. FULLY REDESIGNED!. New front cover has eye-catching full-bleed images with key selling points on the front . New back cover is fully-redesigned . Visually focused with more color and images including more full and half-page images throughout and color-coded category icons . Other useful features ion Great Itineraries, Walking Tours, Calendar of Events . \"Travel Smart\" (logistical planning tips section) has been moved to the front of the book and redesigned to be more infographic in feel . Stronger Voice and Opinions of all Fodor's guides are more friendly and conversational in tone, offering stronger opinions and more personality. Fodor's goes beyond informational to being inspirationalTOURISM TRENDS: . Highway 1, which wraps around the gorgeous Big Sur coastline, has reopened since landslides in 2017 forced its closure. . Travel spending in California increases annually. Visitor arrivals on domestic flights increased by 5.6% year over year from 2016 to 2017. Source: industry.visitcalifornia.com . Yosemite had 4.2 million visitors in 2018 (91% of which were Americans) . San Francisco had 25.6 million visitors in 2017 . Oakland made National Geographic's best Trips for 2019 list CURATED AND RELEVANT: . Focused coverage on only the best places so travelers can make the most out of their limited time. . Carefully vetted recommendations for all types of establishments and price points.CONCISE: . Shortened reviews presented with brevity and focus. Please see additional key selling points in the book main description.","brand":"FODORS","offers":[{"title":"Default Title","offer_id":53915286077782,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781640971882_1.jpg?v=1781883247","url":"https:\/\/www.momoxbooks.com\/products\/fodor-guides-s-travel-fodor-s-northern-california-with-napa-sonoma-yosemite-san-francisco-lake-tahoe-the-best-road-trips-9781640971882","provider":"momoxbooks","version":"1.0","type":"link"}