{"product_id":"filipe-jose-torres-nation-and-place-branding-9783031973277","title":"Nation and Place Branding","description":"Chapter 1 - Definition of Nation, Country, Region and City Branding.- Chapter 2 - The Importance of Nation, Region and City Branding.- Chapter 3 - Understanding Competitive Advantage in Nation and City Branding, -What makes a great Nation or City Brand?.- Chapter 4 - The role of Marketing in Nation Branding and City Branding.- Chapter 5 - The importance of \"Digital Identity\" and \"Digital Footprint\" in Nation and City Branding.- Chapter 6 - The role of special events in Nation and City Branding.- Chapter 7 - The role of sustainability in Nation and City Branding.- Chapter 8 - Key Performance Indicators (KPIs) for Nation and City Branding.- Chapter 9 - Crisis management \u0026amp; nation and city communications.- Chapter 10 - How to develop a Nation or City Brand and sustain its success. 14 Steps to Nation and City Branding – The roadmap based on Bloom Consulting’s proven methodology.","brand":"Springer","offers":[{"title":"Default Title","offer_id":53822939595094,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783031973277_1.jpg?v=1781824597","url":"https:\/\/www.momoxbooks.com\/products\/filipe-jose-torres-nation-and-place-branding-9783031973277","provider":"momoxbooks","version":"1.0","type":"link"}