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No Bullshit Social Media

By Jason Falls

Product Image: No Bullshit Social Media

No Bullshit Social Media

By Jason Falls

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Description
This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics. They systematically address common executive objections to social media, offer realistic guidance on reducing its risks, and present up-to-date statistics and case studies demonstrating its business value. You will find the expert help you need to apply social media to drive business, achieve quantifiable improvements in brand value, deliver superior customer service, improve R and D, strengthen corporate reputation and customer communication, and much more.
Product details
Edition:
1
Number of Pages:
272
Release Date:
2011-09-01
Publication Date:
2011-09-01
Publisher:
Pearson Education (US)
Languages:
Original: English
ISBN10:
0789748010
ISBN13:
9780789748010
Weight:
501 g
Height:
161 cm
Width:
236 cm
Thickness:
24 cm
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