{"product_id":"fahey-paul-under-the-influence-second-edition-the-anthology-of-healthcare-marketing-best-practices-9781667829531","title":"Under the Influence -- Second Edition: The Anthology of Healthcare Marketing Best Practices","description":"Even before COVID hit, hospitals and healthcare systems in America were facing increased competition, new healthcare models and changing consumers habits. After COVID, these issues are exacerbated. It is essential for organizations to identify their point of difference to create a compelling reason for consumers to choose them over the competition. \n\u003cp\u003e\u003c\/p\u003eUpdated for the post-COVID economy, we've taken our ideas, experiences and hospital marketing expertise and packaged it into this collection of educational essays. These topics can help hospitals and health systems create stronger brands, smarter strategies, engaging content and uncommon results.","brand":"Neil Investments Inc","offers":[{"title":"Default Title","offer_id":53692172960086,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781667829531_1_51d580d3-df0a-4cb0-96cd-fdca51e9d8a7.jpg?v=1781750827","url":"https:\/\/www.momoxbooks.com\/products\/fahey-paul-under-the-influence-second-edition-the-anthology-of-healthcare-marketing-best-practices-9781667829531","provider":"momoxbooks","version":"1.0","type":"link"}