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Customer Centricity: Focus on the Right Customers for Strategic Advantage

By Peter Fader

Product Image: Customer Centricity: Focus on the Right Customers for Strategic Advantage

Customer Centricity: Focus on the Right Customers for Strategic Advantage

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Description
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
128
Release Date:
2012-05-15
Publication Date:
2012-05-31
Publisher:
WHARTON SCHOOL PR
Languages:
Original: English
ISBN10:
1613630166
ISBN13:
9781613630167
Weight:
184 g
Height:
139 cm
Width:
213 cm
Thickness:
15 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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