{"product_id":"eyal-nir-hooked-how-to-build-habit-forming-products-9781501214615","title":"Hooked: How to Build Habit-Forming Products","description":"\u003cbr\u003e\u003cbr\u003eHow do successful companies create products people can t put down? \u003cbr\u003eWhy do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? \u003cbr\u003eNir Eyal answers these questions (and many more) by explaining the Hook Model a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. \u003cbr\u003e Hooked is based on Eyal s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior. \u003cbr\u003eEyal provides listeners with: \u003cbr\u003e Practical insights to create user habits that stick.\u003cbr\u003e Actionable steps for building products people love.\u003cbr\u003e Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":53853229744470,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/eyal-nir-hooked-how-to-build-habit-forming-products-9781501214615","provider":"momoxbooks","version":"1.0","type":"link"}