{"product_id":"eyal-nir-hooked-9780241184837","title":"Hooked","description":"THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. 'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO 'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast","brand":"Penguin Books Ltd (UK)","offers":[{"title":"Used - like new","offer_id":53936981147990,"sku":"9780241184837-N","price":9.69,"currency_code":"EUR","in_stock":false},{"title":"Used - very good","offer_id":53441329660246,"sku":"9780241184837-V","price":8.49,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53285620089174,"sku":"9780241184837-G","price":7.49,"currency_code":"EUR","in_stock":true},{"title":"Used - acceptable","offer_id":53600700170582,"sku":"9780241184837-B","price":6.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780241184837_1_1679420f-4b80-40fb-9aef-bc4009d46ed9.jpg?v=1784276138","url":"https:\/\/www.momoxbooks.com\/products\/eyal-nir-hooked-9780241184837","provider":"momox","version":"1.0","type":"link"}