{"product_id":"erik-kostelijk-brand-positioning-9780367250119","title":"Brand Positioning","description":"Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":53745161470294,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/erik-kostelijk-brand-positioning-9780367250119","provider":"momoxbooks","version":"1.0","type":"link"}