{"product_id":"eric-yaverbaum-public-relations-for-dummies-9780471772729","title":"Public Relations For Dummies","description":"Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line. THE DUMMIES WAY® \u0026gt; \"Get in, get out\" information\n\u003cbr\u003e\n Icons and other navigational aids\n\u003cbr\u003e\n Online cheat sheet\n\u003cbr\u003e\n Top ten lists\n\u003cbr\u003e\n A dash of humor and fun Discover how to: \u0026gt; Grab attention with press releases, interviews, and events\n\u003cbr\u003e\n Cultivate good media relations\n\u003cbr\u003e\n Get print, TV, radio, and Internet coverage\n\u003cbr\u003e\n Manage a PR crisis Get smart!\n\u003cbr\u003e\n @www.dummies.com \n\u003cul\u003e\n - Find listings of all our books - Choose from many different subject categories - Sign up for eTips at \n \u003cbr\u003e\n etips.dummies.com\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Used - very good","offer_id":54210876113238,"sku":"9780471772729-V","price":3.49,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53376110362966,"sku":"9780471772729-G","price":2.89,"currency_code":"EUR","in_stock":false},{"title":"Used - acceptable","offer_id":53602639937878,"sku":"9780471772729-B","price":2.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780471772729_1.jpg?v=1784205274","url":"https:\/\/www.momoxbooks.com\/products\/eric-yaverbaum-public-relations-for-dummies-9780471772729","provider":"momox","version":"1.0","type":"link"}