{"product_id":"eric-singler-nudge-marketing-english-version-winning-at-behavioral-change-9782744066023","title":"Nudge marketing English Version, Winning at Behavioral Change","description":"Drawing on studies of behavioural economics which he applied successfully to both private enterprise and public administration Eric Singled out forward a complete, effective methodology - a genuine 'action plan's for coming up with high yield nudges. Using case studies to identify key factors for ayccess, \"Nudge Marketing\" explains how to produce significant changes in behaviour as a means to improve the return on investment for any marketing strategy.","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":53857284522326,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/eric-singler-nudge-marketing-english-version-winning-at-behavioral-change-9782744066023","provider":"momoxbooks","version":"1.0","type":"link"}